Moving new world of images on the APG website
Two and a half years after its last relaunch, the Swiss outdoor advertising company APG has given its website a thorough overhaul and revised the concept of its public contest, “APG Poster of the Week.”.
Two and a half years after the last relaunch, the Swiss out-of-home advertiser APG has given its website a thorough refresh and adapted the concept of the APG Poster of the Week public competition to the changing needs of the public. The current posters are interactively integrated into various location image sequences on the individual web pages and thus continue the poster displays of APG customers on the web. Visitors fly virtually through the current "Gallery of the Street" and can navigate to the individual posters using mouse movements to access information or take part in the weekly competition. The new world of moving images was created by Bruno Eberli, an advertising photographer based in Horw. The Zurich agency Futurecom is responsible for the implementation.
