Betty TV records 5,000 users

Almost 5,000 television viewers currently own the Betty TV interactive remote control. The trend is rising, explains Daniel Gauchat, head of Betty TV, to Netzwoche. The aim is to have 50,000 active Betty users in the next few months. The TV remote control was officially launched by Swisscom Fixnet on June 9 and was primarily advertised during the World Cup. It enables viewers to take part in program-related competitions, quizzes, voting or shopping. Advertising content can be promoted via the remote control display. The product is now to be publicized further with promotions and the sales channels are also to be expanded, reports Netzwoche. A survey of around 4,000 test users in May showed that quizzes, knowledge quizzes and competitions were used the most. Betty TV has agreed a long-term cooperation with Swiss television (see www.werbewoche.ch).