Betty Bossi dresses new
Betty Bossi, the renowned cookbook publisher and manufacturer of kitchen gadgets, has two new initiatives in store for the new year. The Betty Bossi newspaper is getting a redesign, and a new magazine is set to attract new target audiences and advertisers for the long-established brand.
The renowned cookbook publisher and manufacturer of kitchen gadgets Betty Bossi is coming up with two innovations in the new year. The Betty Bossi newspaper is being redesigned and a magazine is to attract new target groups to the traditional brand. In January, the Betty Bossi Zeitung (BBZ) will have a new look. The monthly cooking newspaper, which has over 850,000 subscribers, is being expanded from 20 to 28 pages. More recipes, new sections and additional cooking tips are the positive result. It will remain free of advertising, as Betty Bossi's Head of Communications, Ruth Bannwart, told Werbewoche.
However, Betty Bossi will offer new opportunities for advertisers in the new planned and as yet unnamed magazine - as Werbewoche already reported in its printed form. This is intended to address the new target group of "fast casuals". At Betty Bossi, this primarily refers to men - but also women - who live in single or small households and have little time but high lifestyle demands. The magazine also wants to focus on topics such as enjoyment, quality leisure time and a different way of cooking.
Betty Bossi is also stepping on the gas on the Internet. On the one hand, the magazine is being combined with a cross-media offering and various services. On the other hand, the online area for BBZ subscribers is also being expanded: With a recipe database containing hundreds of recipes, shopping lists and useful information.
However, Betty Bossi will offer new opportunities for advertisers in the new planned and as yet unnamed magazine - as Werbewoche already reported in its printed form. This is intended to address the new target group of "fast casuals". At Betty Bossi, this primarily refers to men - but also women - who live in single or small households and have little time but high lifestyle demands. The magazine also wants to focus on topics such as enjoyment, quality leisure time and a different way of cooking.
Betty Bossi is also stepping on the gas on the Internet. On the one hand, the magazine is being combined with a cross-media offering and various services. On the other hand, the online area for BBZ subscribers is also being expanded: With a recipe database containing hundreds of recipes, shopping lists and useful information.
