In previous years, smaller companies and start-ups have always made it to the final round, as detailed in a press release. This year is different: the big national Swiss companies and brands account for a total of ten of the twelve projects nominated by the jury for the Master's Choice. Including Ex-Libris, Migros made it into the final twelve five times. Postfinance is in the running with two projects and Swisscom, SRF and SBB with one each.

Another constant that characterizes the 2010 vintage as a whole: Web 2.0 and the topic of social media. Pascal Sieber, President of the Online Marketing category, comments: "Last year we were desperately looking for projects that showed how to use social media. This year, integration with social media platforms seems to have become standard. This finally gives online marketing what it has always been looking for: Interaction between customers and between customer and provider."

> To the shortlist

The opinion of the Netzticker readers of Netzwoche, the Swiss ICT magazine for business decision-makers, and the audience at the Best of Swiss Web Award Night is now being sought. The online vote on the Netzticker will take place on Thursday, the Best of Swiss Web Award Night on March 31 at the Kongresshaus in Zurich.

Tickets for the Award Night can be ordered at the following e-mail address: [email protected]

 

The more than 80-member jury of Best of Swiss Web has met, and the shortlist has been determined. 68 projects remain in the running for the award.
> To the shortlist
The Award Night, this year with the special category "Women Wired in Web", will take place on April 2, 2009. Those who have submitted a project for judging will receive two free tickets to the awards ceremony and dinner, which begins at 6 p.m. at the Kongresshaus Zurich. Participants also have the opportunity to purchase additional tickets and reserve a personal table at a price of 240 Swiss francs.
Orders and information: [email protected]