Bertelsmann focuses on China
The German media conglomerate Bertelsmann is planning 10 to 15 new joint venture projects in China. Its subsidiary RTL is reportedly currently exploring opportunities to enter the Chinese market.
The German media group Bertelsmann is planning 10 to 15 new joint venture projects in China. The subsidiary RTL is currently looking into entering the Chinese market, and the Chinese market is high on Bertelsmann's agenda. According to a press release, around ten percent of its global revenues are to be generated in China in a few years' time. To achieve this goal, the Gütersloh-based media group is planning 10 to 15 joint venture projects in the coming years.
Four Bertelsmann divisions are currently active in China: Grüner & Jahr, Avato, the music division BMG and Direct Group. According to News Business, Group subsidiaries Random House and RTL Group are considering entering the Chinese market. RTL will focus on the production sector rather than the TV sector.
Bertelsmann has withdrawn from another area. It has sold its most recent six percent stake in Pixelpark. The media group's stake in the Internet service provider had already been gradually reduced since 2002.
Four Bertelsmann divisions are currently active in China: Grüner & Jahr, Avato, the music division BMG and Direct Group. According to News Business, Group subsidiaries Random House and RTL Group are considering entering the Chinese market. RTL will focus on the production sector rather than the TV sector.
Bertelsmann has withdrawn from another area. It has sold its most recent six percent stake in Pixelpark. The media group's stake in the Internet service provider had already been gradually reduced since 2002.
