Reporting on the mass immigration initiative

The upcoming vote on the popular initiative "Against Mass Immigration" on February 9, 2014 is stirring up emotions: In print media, online news and social media, there is intense writing and discussion about the arguments of proponents and opponents as well as the possible outcome of the vote.

Coverage in the print media

The print articles found in January alone would be enough to fill more than 4.1 million billboards (world format, 90×128 centimeters), which is equivalent to more than one billboard per private household in Switzerland.

This infographic from Argus visualizes media coverage from January 1 to 29, 2014 in print media, online news and social media in all three national languages. The color scheme shows per canton how intensive the potential contact of a regular print media user was. The percentage value per canton shows what proportion of the cantonal population was potentially reached with this coverage in the print media.

Total number of mentions in print media, online news and social media

The following chart provides an overview of the coverage of the vote over time in the print media, online news and in discussions on Twitter. The number of reports per channel are listed stacked per observation day.

Wordcloud

The word cloud shows the most frequently mentioned terms in relation to the number of mentions in the observing media.

You can find the full report from Argus here.