Observer Advisory Center gets new boss
Markus Will will become the new head of the Beobachter Advisory Center. The 47-year-old will succeed Toni Wirz on July 1; Wirz is retiring this summer after 23 years at Beobachter.
In his new role, Markus Will will be responsible for the strategic development and operational management of the Beobachter consulting division, according to a statement issued Wednesday by Axel Springer Verlag Schweiz. Will has been working in the media industry for 20 years. He has been with the Beobachter before: from 1999 to 2002 he was responsible for its publishing marketing and online activities.
In the past years, Markus Will managed customer contact centers as well as logistics and CRM departments of various Swiss publishing houses. At the same time, he completed further training in e-commerce and the Marketing Executive diploma course at the University of St. Gallen. In his last position as Head of User Market at Neue Zürcher Zeitung (NZZ), he co-initiated the digital payment strategy.
