The popularity of television has increased worldwide
The medium of television was also able to expand its presence worldwide last year. The average viewing time worldwide is 184 minutes per day.
The medium of television was also able to expand its presence worldwide last year. The global average viewing time is 184 minutes per day. Americans watch 271 minutes a day, the Japanese 251 minutes, Latin Americans 196 minutes and Europeans 195 minutes. In Europe, the average viewing time did not increase compared to the previous year, but as there was no major sporting event last year, an effective increase can be assumed. In addition to viewing time, the study "One Television Year in the world - Issue 2006" by the French research institute Médiamétrie and the German media consultancy Goldmedia also examined the hit lists of the most-watched programs. Fiction programs once again dominated the rankings in 2005 with a 44 percent share. Compared to the previous year, the share of fiction programs in the USA and Australia increased by 10 and 20 percent respectively. In the USA, the fiction share is 60 percent. Entertainment is in second place worldwide with 38%, while news is in third place with 18% of viewing.
Series have become more popular in the various fiction formats, with their share rising by 14% to 64%. The study sees the reasons for this success in the average length of 52 minutes, the regular screen presence, the cliffhanger at the end of the series and the relevance of the subject matter to the viewer's everyday life. Feature films are suffering from the growing success of the series, accounting for just 16% of the total.
The picture is different in Europe, where entertainment dominates with a 38% share of viewing time. Special events such as the European Song Contest are safe bets in this area. However, the so-called "award" formats and shows such as "Millionaire" and "Big Brother" lost a few percentage points in viewing figures.
Fractal and news programs accounted for the same share in 2005 as in the previous year. These programs (news broadcasts and news magazines) are particularly popular in Europe. A series of socio-political events brought this genre a high TV presence in 2005: the death of the Pope, the effects of the tsunami disaster and the referendum on the European Constitution.
Series have become more popular in the various fiction formats, with their share rising by 14% to 64%. The study sees the reasons for this success in the average length of 52 minutes, the regular screen presence, the cliffhanger at the end of the series and the relevance of the subject matter to the viewer's everyday life. Feature films are suffering from the growing success of the series, accounting for just 16% of the total.
The picture is different in Europe, where entertainment dominates with a 38% share of viewing time. Special events such as the European Song Contest are safe bets in this area. However, the so-called "award" formats and shows such as "Millionaire" and "Big Brother" lost a few percentage points in viewing figures.
Fractal and news programs accounted for the same share in 2005 as in the previous year. These programs (news broadcasts and news magazines) are particularly popular in Europe. A series of socio-political events brought this genre a high TV presence in 2005: the death of the Pope, the effects of the tsunami disaster and the referendum on the European Constitution.
