BaZ does not (yet) react to MZ Sunday edition

Despite the seventh edition of the MZ, those responsible at the Basler Zeitung (BaZ) are remaining calm for the time being. BaZ spokesman Walter Schäfer confirmed earlier statements to the Sda news agency that the company is currently awaiting the results of a market study that has been running for some time before considering its own Sunday edition. However, he added that the company was not surprised by the latest development. The results of the study are expected at the end of March. The study will examine the positioning of BaZ in the market following the relaunch initiated in 2004, the expansion of the regional section of the newspaper last year and other changes. According to Schäfer, one of the questions is whether a seventh edition should be published.