Baz job supplement Stellefant successively expanded
"Stellefant," the job listings supplement that appears every Friday in the mass-circulation edition of the Basler Zeitung, has been repositioned. The supplement now features a redesigned layout, new services, and a larger distribution area.
The job advertisement Stellefant, which is published on Fridays in the large circulation of the Basler Zeitung, has recently been repositioned. As of Friday, the supplement will be published with a revised appearance and, for some time now, with new services and in a larger distribution area with a total circulation of around 225,000 copies. The Stellefant is the largest job advertisement in north-western Switzerland and, with the exception of management and apprenticeship positions, the previous categorization in the Stellefant into specific specialist areas has been discontinued; according to a statement from Basler Zeitung Medien, this is intended to increase the level of attention paid to the individual advertisements. However, a new section "The Greens" for private advertisers and non-profit work areas has been added. In addition, the job advertisement is to be enriched with information on the topics of work, training and further education. In future, color advertisements will be possible at no extra charge.
The Internet platform Stellefant.ch was launched at the beginning of March to supplement the print edition. The printed job advertisements are published there in their original size free of charge for ten days. In addition to the Basler Zeitung, the Stellefant is also inserted in the Neue Fricktaler Zeitung and the Volksstimme Sissach. The Oberbadische, the Markgräfler Tagblatt and the Weiler Zeitung in the southern German border region were added at the beginning of January.
