Bavarians rely on Swiss German

Radio A German company is now offering Swiss radio stations dialect news reports.
Since the middle of June, Swiss
Private radio stations from the Munich-based company RadioDienst
Correspondent reports from all over the world, original sound bites or conversations with colleagues
for their own programs according to the pay-on-demand system.
"Parts of this service - specifically two of our news items on the
Soccer World Cup - we are also offering it in Swiss German on a trial basis,
says Johannes Boos, Market Manager Switzerland. In the first three weeks
he noted that original sound bites about the World Cup are very popular with Swiss broadcasters.
interest. The ready-made contributions in Swiss German were
less in demand. In the second half of July, Boos Feedbacks
and requests in order to possibly improve the Swiss German service.
expand.

What RadioDienst wants to set up for Switzerland exists and has existed
elsewhere already. SDA, for example, had to close its Swiss Radio News
2002 due to a lack of profitability. DPA, on the other hand, apparently found
Swiss customers for their radio service. The Association of Swiss
private radio stations (VSP) is also active, it has a
Exchange database. "We are well organized, but the potential is
are far from exhausted. That is why we have just started the expansion
of this collaboration," says VSP President Jürg
Bachmann. He also believes that RadioDienst in Switzerland is only
difficult to gain a foothold.

The German company is also hampered by a clash of names: because
at www.radiodienst.ch is already the
"Bundeshaus-Radio" by journalist Andreas Käsermann. It
supplies 15 radios with Federal Parliament news every day.

The Munich-based RadioDienst calls itself "the leading
full-service audio agency in Germany" and delivers audio content to
around 150 stations, telephone services and websites.   

Markus Knöpfli