Baslerstab simplifies advertising management

The free newspaper Baslerstab has introduced the cross-media advertisement management solution UnioPalma and integrated it into its internal workflows. The new application allows private users to enter classified advertisements in all sections online, and the calculation of insertion costs and the approval for printing is done immediately on the screen. The new solution replaces the technology of the existing online counter www.easy-inserieren.ch. The Baslerstab has been published for over 80 years with a circulation of 200,000 copies in the Basel region. According to a press release, UnioPalma will in future be available to professional advertising customers in print and online media within and outside Basler Zeitung Medien.