Baslerstab repositions itself in sport

 Three months after the relaunch of the free newspaper Baslerstab, Basler Zeitung Medien is taking positive stock, but wants to make further adjustments: As of August 1, the sports section will no longer feature news and agency reports, but only self-researched articles with current and local relevance. From this date, sports topics will be integrated into the "News" section. The aim is to offer around 180,000 readers stories with a high utility value and a finger on the pulse of the population. Reactions to the relaunch on February 21, 2008 have been positive, the media company announced on Wednesday: The new concept has been successfully positioned with readers, customers and partners.