Basler Zeitung and Sonntagszeitung join forces to catch readers
The Basler Zeitung and the Sonntagszeitung have agreed to a wide-ranging partnership in the subscription and readership market. Starting in early September, the two newspapers will launch a voluntary annual combined subscription.
The Basler Zeitung (Baz) and the Sonntagszeitung are agreeing to cooperate extensively in the subscription and reader market. The two papers are launching a voluntary annual combined subscription from the beginning of September. For CHF 399 instead of CHF 506 compared to the combined subscription prices of the two titles, readers will receive both newspapers. With this cooperation, the Basler Zeitung and the
Sonntagszeitung to attract new readers in economic region 31. Together, the two titles will provide readers with news and background reports seven days a week in future. From September 15, 2007, the Basler Zeitung will also publish a new, sixth newspaper bundle every Saturday under the title "Wochenende", which will initially comprise eight pages (see ). The combined offer is not a reaction to the new Sunday edition of the Basellandschaftliche Zeitung, said Markus Jörin of the Baz when asked by SDA. The Sunday edition of the Mittelland Zeitung will be published from September 16; the Basellandschaftliche Zeitung will also be part of this combination. Baz publisher Matthias Hagemann had always emphasized in response to the Mittelland Zeitung's announcement that it would publish a seventh edition that he had no plans to launch his own Sunday paper.
The collaboration with the Sonntagzeitung is a further cooperation with the Zurich publishing house Tamedia, which Basler Zeitung Medien announced in recent weeks. Together with Espace Media, the two companies will publish a commuter newspaper. The three publishing houses are also planning a national online network.
Sonntagszeitung to attract new readers in economic region 31. Together, the two titles will provide readers with news and background reports seven days a week in future. From September 15, 2007, the Basler Zeitung will also publish a new, sixth newspaper bundle every Saturday under the title "Wochenende", which will initially comprise eight pages (see ). The combined offer is not a reaction to the new Sunday edition of the Basellandschaftliche Zeitung, said Markus Jörin of the Baz when asked by SDA. The Sunday edition of the Mittelland Zeitung will be published from September 16; the Basellandschaftliche Zeitung will also be part of this combination. Baz publisher Matthias Hagemann had always emphasized in response to the Mittelland Zeitung's announcement that it would publish a seventh edition that he had no plans to launch his own Sunday paper.
The collaboration with the Sonntagzeitung is a further cooperation with the Zurich publishing house Tamedia, which Basler Zeitung Medien announced in recent weeks. Together with Espace Media, the two companies will publish a commuter newspaper. The three publishing houses are also planning a national online network.
