Basler Zeitung and PubliGroupe confirm partnership
The Baz has renewed its agency contracts with Publicitas for ad placement. Publicitas will handle all ad placement for the Baslerstab.
Basler Zeitung and the four local newspapers belonging to the group - Allschwiler Wochenblatt, Birsfelder Anzeiger, Muttenzer&Prattler Anzeiger and Reinacher Zeitung - have renewed their advertising agency contracts with Publicitas. Publicitas will assume full responsibility for advertising placement and sales promotion for the Baslerstab. At the same time, according to the communiqué, a "yet to be determined number" of publishing house employees will transfer to Publicitas. The services and offers of the above-mentioned titles will remain unchanged. In addition, a new marketing and coordination committee under the chairmanship of Basler Zeitung Medien will create the basis for rapid decisions in the commercial area. The shareholder relationships have also been confirmed on a long-term basis.
