Basler Zeitung Medien: Kinowoche.ch launched

Under the new umbrella brand, the current cinema program will be published and marketed around the clock and on all channels with a uniform design: online, mobile, as an iPhone app, in the Basler Zeitung (Mon-Sat), in the Baslerstab (Tue/Thu), as a pocket guide (Thu) and as a cinema poster (Thu). The new concept has already been implemented in the Thursday editions of the Basler Zeitung and Baslerstab.
Kinowoche.ch replaces the previous cinema programs in Basler Zeitung and Baslerstab and is based on the new online presence Cinemaweek.ch. The aim of Kinowoche.ch as the leading cinema platform in north-western Switzerland is to tap into new target groups in the reader/user market as well as new customer segments in the advertising market, the press release continues.