Basler Zeitung as light version in tabloid format
The Basler Zeitung (Baz) is launching a light version in tabloid format: Starting in February, it will be published three times a week, offering «the journalistic highlights from two days of the Basler Zeitung.».
The initial circulation is 70,000 copies, the publisher announced on Wednesday. The subscription title Baz Kompakt will be published alongside the normal daily newspaper on paper and as an ePaper and app. Baz is thus targeting a readership that "consumes news primarily via other channels". It promises "elegant texts and clever entertainment" from the Baz editorial team. The content of the publisher's own free newspaper Baslerstab will also be integrated into the Thursday edition of Baz Kompakt. An "interesting subscription sales price" has also been announced. (SDA)
