Basel prestige for abroad

 
Magazines For the past two years, Basel-based publisher Francesco J. Ciringione (C.F. Verlag) has been publishing Prestige, a quarterly magazine for "exclusive lifestyle" with a circulation of 15,000 copies. It was so successful that he also launched an edition for Germany on March 1, 2008 - with 50,000 copies, which he sent to clubs, hotels and wealthy families. Sold. A real estate entrepreneur from Lörrach, who deals in villas, has bought the magazine license from him, he says. C.F. Verlag is therefore continuing to produce the German edition, which is 70 percent identical to the Swiss edition, but advertising acquisition and distribution are the responsibility of the licensee. The licensee wants to reduce the circulation somewhat for the time being.
Ciringione now wants to sell further country licenses. He is already negotiating with interested parties from Slovakia, Russia and Romania. However, he wants to keep the Swiss edition. He has registered the magazine for circulation certification and wants the June issue to go on newsstands. (mk)