Basler BG-Press takes over magazine for food culture
The Basel-based media company BG-Press is acquiring the special-interest publication *Marmite* from Intervinum. The magazine, which focuses on food culture and was founded in 1959, will change hands on July 1, 2009.
Marmite magazine, founded 50 years ago by the Club of Cooking Men, is changing hands at the beginning of July. The special interest title from Intervinum will now be published by the Basel-based publishing group BG-Press. The Basel-based publishing crew publishes various print and online products in the specialist and financial segment. The expansion of the BG-Press portfolio is intended to open up new potential in the reader and advertising market and compensate for the general decline in advertising sales by exploiting synergies in advertising sales.
The publication frequency, form and layout as well as the editorial concept of the magazine will be retained, the publisher writes in a press release on Tuesday. The distribution concept used by Intervinum of enclosing the magazine Vinum four times a year will also be retained to ensure a circulation of 35,000 copies.
The publication frequency, form and layout as well as the editorial concept of the magazine will be retained, the publisher writes in a press release on Tuesday. The distribution concept used by Intervinum of enclosing the magazine Vinum four times a year will also be retained to ensure a circulation of 35,000 copies.
