Basellandschaftliche Zeitung gets a new look
On Saturday, the new BLZ flutters into households for the first time: with the cover page of its partner, the Mittellandzeitung.
From Saturday, the Basellandschaftliche Zeitung (BLZ) will take over the front page from its partner, the Mittellandzeitung (MZ). The two papers announced their cooperation five months ago (), and now the new BLZ is being delivered to households for the first time.
According to a press release, this means even more information, analysis, background, services and entertainment for readers. BLZ has also adapted its appearance and paper architecture. It has also joined the Mittelland Zeitung national advertising network.
The paper architecture is based on a basic structure of four to five bundles. The pages with national and international topics (foreign, domestic, business, national/international sport, national/international culture, special interest, TV/radio) are supplied by MZ partner Aargauer Zeitung (AZ); BLZ can now also draw on content from Solothurner Zeitung for reporting on Schwarzbubenland. The pages obtained from the MZ can be adapted to its regional and local topics and needs. Regional and cantonal topics such as culture and events will continue to be produced by the BLZ editorial team.
