Basellandschaftliche Zeitung cooperates with Aargauer Zeitung
The Mittelland Zeitung and the Basellandschaftliche Zeitung have decided to collaborate on both editorial and commercial levels. Starting in September, the Basellandschaftliche Zeitung will take over the national news section of the Aargauer Zeitung.
The Mittelland Zeitung (Aargauer Zeitung, Limmattaler Tagblatt, Oltener Tagblatt, Zofinger Tagblatt, Solothurner Zeitung and their head papers) and the Basellandschaftliche Zeitung have decided to cooperate on a journalistic and commercial level. From September 2006, the Basellandschaftliche Zeitung will take over the supra-regional editorial section of the Aargauer Zeitung, adapt its appearance to the partners of the Mittelland Zeitung and join the national advertising network. The cooperation between the Mittelland Zeitung (MZ) and Basellandschaftliche Zeitung (BZ) is intended to give the canton of Basel-Landschaft a journalistic voice. With the new partner, the MZ will become the strongest communication platform for readers and advertising customers in the economic and cultural region of Central and Northwestern Switzerland. Increased earnings and the use of synergies are important goals of the cooperation between the two newspapers. The BZ will concentrate its editorial resources on its cantonal and regional reporting. Lüdin AG, owner of the BZ, will spin off its newspaper to its sister company Basellandschaftliche Zeitung AG. The 37 BZ employees working in editorial, publishing and printing will be transferred to Basellandschaftliche Zeitung AG. Mathis Lüdin remains publisher, managing director and member of the board of directors. Lüdin AG, under the management of Alex Lüdin, will be responsible for the printing business and trade. The BZ will continue to be printed by Lüdin AG.
The BZ has a circulation of 23,456 copies and reaches 59,000 readers. On Wednesdays, the BZ has a large circulation of 81,449 copies and reaches 108,0000 readers. With its new partner BZ, MZ will now have a circulation of 212,813 copies and 450,000 readers. On Wednesday, its circulation will be as high as 270,000 copies, reaching 500,000 readers. In the national, regional and cantonal advertising market, BZ and MZ are working together with Publicitas.
The Basellandschafltiche Zeitung has a circulation of 23,456 copies sold, with a large circulation of 81,449 copies on Wednesdays. The Mittelland Zeitung, which includes the Aargauer Zeitung, the Limmattaler Tagblatt, the Zofinger Tagblatt, the Solothurner Zeitung and Kopfblätter, has a circulation of around 270,000 copies together with the Basellandschafltiche Zeitung, according to the SDA.
The BZ has a circulation of 23,456 copies and reaches 59,000 readers. On Wednesdays, the BZ has a large circulation of 81,449 copies and reaches 108,0000 readers. With its new partner BZ, MZ will now have a circulation of 212,813 copies and 450,000 readers. On Wednesday, its circulation will be as high as 270,000 copies, reaching 500,000 readers. In the national, regional and cantonal advertising market, BZ and MZ are working together with Publicitas.
The Basellandschafltiche Zeitung has a circulation of 23,456 copies sold, with a large circulation of 81,449 copies on Wednesdays. The Mittelland Zeitung, which includes the Aargauer Zeitung, the Limmattaler Tagblatt, the Zofinger Tagblatt, the Solothurner Zeitung and Kopfblätter, has a circulation of around 270,000 copies together with the Basellandschafltiche Zeitung, according to the SDA.
