Bakom: Complaints about wine advertising on SF SRG should hand over revenues
Swiss television is required to turn over to the federal government the revenue from a wine commercial aired this spring. The Federal Office of Communications (Bakom) issued this order because the commercial contained an impermissible sales offer.
In the advertising film of a winery, its Internet address and a telephone number for ordering were temporarily displayed. The advertisement also referred to a limited special offer, including the price and delivery costs, as can be seen from the ruling cited by the Tages-Anzeiger and Bund newspapers. Since February 1, 2010, SRG has also been permitted to advertise beer and wine on TV. However, so-called sales offers for these drinks are not permitted. These are references that enable the audience to buy the advertised items immediately after the commercial is broadcast and from home.
SRG had the advertisement broadcast on Swiss television SF corrected before Bakom intervened, spokesman Daniel Steiner confirmed to the news agency SDA on Monday. The revenue that SRG had to hand over in accordance with the ruling was within the range of CHF 160,000 mentioned by the newspapers. The Bakom ruling is not yet legally binding due to the fact that the SRG has until around the end of October to lodge an objection. SRG has not yet decided whether it will appeal the ruling. A review is underway, said Steiner. SRG would have to hand over advertising revenue, but not fee money, he emphasized.
SRG had the advertisement broadcast on Swiss television SF corrected before Bakom intervened, spokesman Daniel Steiner confirmed to the news agency SDA on Monday. The revenue that SRG had to hand over in accordance with the ruling was within the range of CHF 160,000 mentioned by the newspapers. The Bakom ruling is not yet legally binding due to the fact that the SRG has until around the end of October to lodge an objection. SRG has not yet decided whether it will appeal the ruling. A review is underway, said Steiner. SRG would have to hand over advertising revenue, but not fee money, he emphasized.
