Bakom: TV broadcasters have violated advertising rules
Eight regional television stations have violated advertising and sponsorship rules. This is evident from random checks conducted by the Federal Office of Communications (Bakom) at a total of 13 licensed regional broadcasters in Switzerland.
The broadcasters concerned would now have to explain what measures have been taken to ensure future compliance with the legal rules of the game, the supervisory authority announced on Thursday. Supervisory proceedings have been initiated against La Télé, Léman Bleu, Tele M1, Tele Ostschweiz, Tele Top, TeleBärn, TeleBasel and TeleBilingue, Bakom spokeswoman Caroline Sauser indirectly confirmed on request by naming the five of the 13 stations that had not been reprimanded.
Bakom waived the delivery of the revenue generated by the infringement, the statement continued.
The violations included overlong insertion of the sponsoring logo, too many text insertions, and insufficient reference between the sponsor and the program when naming the sponsor. Around 40 broadcast minutes per TV station were checked, with the focus on health, leisure and cooking programs. (SDA)
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