Bakom: Revised Radio and TV Ordinance
The revised Radio and Television Ordinance (RTVV) took effect on April 1; the new 2010 advertising and sponsorship guidelines are scheduled to be published in early summer. To avoid a period of legal uncertainty, the most important changes—which will apply for the time being until the new guidelines are published—are outlined below
In future, sponsor mentions may contain additional elements. Statements about the sponsor and the product are only inadmissible if they directly call for a purchase, are linked to price information or contain superlatives or comparisons. This was announced by the Federal Office of Communications Bakom on Friday. In addition, direct or indirect comparisons and superlatives - for example "the best pizza" - are still inadmissible. In addition, price information and calls to buy or visit directly are also prohibited. The previous practice applies to SRG radio programs.
