"Bachelorette" Adela Smajic continues to bring 3+ a ratings high
With the third season of «The Bachelorette,» 3+ continues to dominate Monday nights. Weather anchor Adela Smajic is drawing even more viewers to their TV sets than her predecessor.
In the so-called "advertising-relevant" target group (ages 15-49), 3+ achieved a rating of 20.7 percent with "The Bachelorette" last Monday evening. This not only made the station the clear market leader for the third time in a row, it also mobilized more viewers in this target group than SRF1 and SRF2 combined. The third episode of the fourth season thus had over 30 percent more viewers than the same episode of the previous season.
Speaking of female viewers: 3+'s own productions continue to do better than average with young women. Among women aged 15 to 24, "The Bachelorette" achieved a market share of no less than 55.2 percent. (hae)
