AZ Medien launches "a-z" classified advertising market offensive
The AZ Medien Group has developed the umbrella brand "a-z" for its classified marketplaces and has launched the first three marketplaces for real estate, cars and jobs. The advertisements were created by the Zurich advertising agency SFLB.
The AZ Medien Group has developed the umbrella brand "a-z" for its classified marketplaces and has launched the first three marketplaces for real estate, cars and jobs. The advertisements were created by the Zurich advertising agency SFLB and AZ Medien AG wants to take account of structural market changes. In the Mittelland Northwestern Switzerland market area, the aim is to provide the best and most complete offering under the "a-z" brand.
The AZ Medien Group will no longer market individual media products to advertisers, but - together with Publicitas Mittelland - overall solutions that are tailored to the communication goals of customers. According to the press release, these are package offers that are put together from the offers of the individual media categories - in particular print and online. The standardized brand management also includes the fact that the advertisements in the newspapers in the aforementioned categories appear under the same logo as on the Internet.
The new launches will replace the existing classified ad markets. However, the existing cooperations will be continued. In the real estate sector, this is a partnership with Homegate, in the vehicle sector with Car4you. In the job market, there is a cooperation in the technical sector with Südostschweiz New Media, which has developed its own online job platform.
The launch of the three classified marketplaces under the "a-z" umbrella brand will be accompanied by an advertising campaign developed by the Spillmann/Felser/Leo Burnett agency. A total of five advertisements for a-zimmo, a-zjobs and a-zauto as well as specific filler ads within the marketplaces will appear in the participating newspapers. The campaign is also running on the websites of the participating partners. In a second phase, poster ads in the market area and radio spots on Radio Argovia and Radio 32 are planned.
Internet addresses of the marketplaces:
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The AZ Medien Group will no longer market individual media products to advertisers, but - together with Publicitas Mittelland - overall solutions that are tailored to the communication goals of customers. According to the press release, these are package offers that are put together from the offers of the individual media categories - in particular print and online. The standardized brand management also includes the fact that the advertisements in the newspapers in the aforementioned categories appear under the same logo as on the Internet.
The new launches will replace the existing classified ad markets. However, the existing cooperations will be continued. In the real estate sector, this is a partnership with Homegate, in the vehicle sector with Car4you. In the job market, there is a cooperation in the technical sector with Südostschweiz New Media, which has developed its own online job platform.
The launch of the three classified marketplaces under the "a-z" umbrella brand will be accompanied by an advertising campaign developed by the Spillmann/Felser/Leo Burnett agency. A total of five advertisements for a-zimmo, a-zjobs and a-zauto as well as specific filler ads within the marketplaces will appear in the participating newspapers. The campaign is also running on the websites of the participating partners. In a second phase, poster ads in the market area and radio spots on Radio Argovia and Radio 32 are planned.
Internet addresses of the marketplaces:
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