AZ Medien Group founds Media Factory
The AZ Medien Group will strengthen its activities in the advertising market. To this end, it has founded its own agency company, Media Factory. In addition, advertising sales for two newspapers will be taken over and customer support in the key accounts area will be intensified.
The AZ Medien Group intends to intensify its activities in the advertising market and expand its market cultivation together with Publicitas. The first step will be the establishment of Media Factory, a separate agency company that will concentrate on developing the advertising market for specials such as inserts and collective pages of Aargauer Zeitung and Woche Plus from January 1, 2008. It will also be responsible for the sale of brochure inserts and unaddressed direct advertising. The Media Factory will be managed by 58-year-old Oscar Meier, Managing Director of AZ Wochenzeitungen and Publishing Director of Limmattaler Zeitung until the end of the year. Five specialists will work for the Media Factory at its headquarters in Aarau. Secondly, the AZ Medien Group will in future handle advertising sales for the Limmattaler Zeitung and the Lenzburger Bezirks-Anzeiger itself. Advertising marketing for the Limmattaler Zeitung will be strengthened with two employees in Dietikon, while the newly founded Media Factory will take over that of the Lenzburger Bezirks-Anzeiger. Thirdly, customer support in the cross-media and key accounts area is to be strengthened. Under the leadership of Christoph Marty, Head of Crossmedia/Key Accounts, customer support for the entire AZ Medien Group will be strengthened by two positions.
