Axel Springer awards journalism prize for pioneering print advertising
On the occasion of the ADC Festival Berlin on March 23, the German media group will present the 15th Journalism Award for groundbreaking print advertising. A top-class jury of editors-in-chief will select the best print advertising campaign of the past year.
On the occasion of the ADC Festival Berlin on March 23, the German media group will present the 15th Journalism Award for groundbreaking print advertising. A top-class jury of editors-in-chief will select the best print advertising campaign of the past year.
"Print advertising must enrich the newspaper or magazine in terms of content and design. My colleagues and I will evaluate the advertisements with this in mind," said jury chairman and Welt am Sonntag editor-in-chief Christoph Keese in an Axel Springer press release. This year's jury once again reflects the diversity of the German print media; the editors-in-chief of Vogue Germany, Maxim, Architectural Digest and Vanity Fair as well as Bild der Frau and Handelsblatt are also taking part.
The Journalist Award for Pioneering Print Advertising is the only German award that exclusively evaluates print advertising. Over 350 advertising professionals and experts from the advertising market are expected to attend the event. The Axel Springer prize is one of the extremely popular highlights of the ADC Festival in Berlin. "The award is important and relevant for us advertisers and agencies because it adds the journalistic component to the creative horizon we are familiar with," says Michael Preiswerk, Spokesman of the Board of the Art Directors Club Germany. The festival will take place from March 21 to 26, 2007.
"Print advertising must enrich the newspaper or magazine in terms of content and design. My colleagues and I will evaluate the advertisements with this in mind," said jury chairman and Welt am Sonntag editor-in-chief Christoph Keese in an Axel Springer press release. This year's jury once again reflects the diversity of the German print media; the editors-in-chief of Vogue Germany, Maxim, Architectural Digest and Vanity Fair as well as Bild der Frau and Handelsblatt are also taking part.
The Journalist Award for Pioneering Print Advertising is the only German award that exclusively evaluates print advertising. Over 350 advertising professionals and experts from the advertising market are expected to attend the event. The Axel Springer prize is one of the extremely popular highlights of the ADC Festival in Berlin. "The award is important and relevant for us advertisers and agencies because it adds the journalistic component to the creative horizon we are familiar with," says Michael Preiswerk, Spokesman of the Board of the Art Directors Club Germany. The festival will take place from March 21 to 26, 2007.
