Axel Springer takes over Partyguide.ch and Usgang.ch
The portals Partyguide.ch and Usgang.ch are taken over by Axel Springer Switzerland. Together with the student portal Students.ch, which has already been purchased by the publisher, they will become the market leader among 18- to 34-year-old users.
Axel Springer Switzerland has taken over the Swiss leisure and party portals Partyguide.ch and Usgang.ch. Together with the student portal Students.ch, which was purchased by the publisher in 2007, the two portals will be combined under the umbrella of the newly created Amiado Group, as the company announced in a press release on Tuesday.
31-year-old Adrian Bührer, co-founder of Students.ch, takes over the overall management of the new Amiado Group. Ralph Büchi, CEO of Axel Springer Switzerland and President of Axel Springer International, will become Chairman of the Board of Directors of the Amiado Group. The co-founders and former heads of Partyguide.ch and Usgang.ch, Jason Fellmann, Symeon Virlis and Markus Soller, will remain managing directors of their portals.
Together, the three online offerings will become the market leader in the 18- to 34-year-old age group, and Axel Springer Switzerland will move up into the top 5 Swiss online providers. "Attractive growth prospects are opening up for the Amiado Group", Adrian Bührer was quoted as saying in a press release on Tuesday. "Advertisers in Switzerland are offered a perfect environment to address a young target group across media."
31-year-old Adrian Bührer, co-founder of Students.ch, takes over the overall management of the new Amiado Group. Ralph Büchi, CEO of Axel Springer Switzerland and President of Axel Springer International, will become Chairman of the Board of Directors of the Amiado Group. The co-founders and former heads of Partyguide.ch and Usgang.ch, Jason Fellmann, Symeon Virlis and Markus Soller, will remain managing directors of their portals.
Together, the three online offerings will become the market leader in the 18- to 34-year-old age group, and Axel Springer Switzerland will move up into the top 5 Swiss online providers. "Attractive growth prospects are opening up for the Amiado Group", Adrian Bührer was quoted as saying in a press release on Tuesday. "Advertisers in Switzerland are offered a perfect environment to address a young target group across media."
