Axel Springer: Change of chair and more online activities
The publishing house Axel Springer Schweiz is expanding its online activities. Their marketing will be merged within the Group and headed by Oliver Frank. On April 1, 2008, at the latest, Monica Muijsers will take over as head of the online activities of the Beobachter.
The publishing house Axel Springer Schweiz is expanding its online activities. Their marketing is being merged within the Group. In this way, the publisher intends to make optimum use of the synergies of the growing online offerings and to bundle them in a targeted manner for the advertising market.Oliver Frank is taking over the management of central online marketing with immediate effect. Frank has been with Axel Springer Schweiz since May 2007 and was previously responsible for marketing the online offerings of the Beobachter. Prior to that, he worked as an account manager and managing director in various online companies.
For him and his team, an initial focus is the marketing of the Handelszeitung's new web presence. The relaunch is scheduled for the last week of November and will bring a greatly expanded offering.
Monica Muijsers will join Axel Springer Schweiz as the new head of the online activities of the Beobachter on April 1, 2008 at the latest. A comprehensive relaunch and expansion of the online offerings is planned for spring 2008.
Muijsers already held various positions at the Beobachter from 1995 to the end of 2006, most recently as Content Manager in the online division. After a detour to Tamedia as Head of Magazines Online, she is now returning to Axel Springer Schweiz.
For him and his team, an initial focus is the marketing of the Handelszeitung's new web presence. The relaunch is scheduled for the last week of November and will bring a greatly expanded offering.
Monica Muijsers will join Axel Springer Schweiz as the new head of the online activities of the Beobachter on April 1, 2008 at the latest. A comprehensive relaunch and expansion of the online offerings is planned for spring 2008.
Muijsers already held various positions at the Beobachter from 1995 to the end of 2006, most recently as Content Manager in the online division. After a detour to Tamedia as Head of Magazines Online, she is now returning to Axel Springer Schweiz.
