Axel Springer Schweiz: New car magazine Cars published
On April 8, 2011, CARS will be published as the first issue in the new line extension of the business magazine *Bilanz*, published by Axel Springer Switzerland.
The car magazine portrays the technical mind behind the new start of the British sports car icon Lotus, Wolf Zimmermann, and has four women discuss which cars men should drive. Cars was the first Swiss medium to accompany the customer training course at sports car manufacturer Bugatti, in which buyers of the sports car are taught by a professional racing driver how to properly control the cars with at least 1000 hp, according to an Axel Springer press release. There are also interviews with three style-defining car designers, accessories for the upcoming convertible summer, a trip to the Maserati test driver department and much more.
Bilanz is published fortnightly with a certified circulation of 40,030 copies and
reaches 199,000 readers.
