Axel Springer Switzerland launches new advertising combination
Axel Springer Switzerland is now offering a new advertising package for the Swiss TV magazines *Tele* and *TV Star*, as well as the subscriber magazine *Beobachter*. And Sandra Peiti has been named the new advertising director for the TV magazines.
The publishing house Axel Springer Schweiz is now offering a combination of advertisements for the Swiss TV magazines Tele and TV Star as well as the subscription magazine Beobachter. This was announced by the publisher on Monday. The combination will enable advertisers to reach 1.55 million net readers, it added. The combined price for one page is 39,000 Swiss francs, and the changes in advertising sales also entail personnel changes: Sandra Peiti, advertising manager of Beobachter, will also take over as advertising manager of the TV magazines. Patrick Knecht, the previous advertising manager for TV magazines, is leaving the company at his own request.
