Axel Springer Switzerland launches gaming platform Playbay
The Amiado Group, a subsidiary of Axel Springer Switzerland, is launching a new gaming platform. The platform offers Flash-based online games as well as multiplayer games in the genres of sports, adventure, action, and role-playing.
Playbay.ch is being continuously developed and is to be expanded into the Amiado Group's comprehensive gaming community, according to a press release issued on Wednesday. Enhancements in terms of both functionality and offering are already planned and will be continuously implemented over the coming months. For advertisers, Playbay.ch offers a new opportunity to target Amiado Group users in a new thematic environment.
