Axel Springer launches magazine in Mandarin Chinese
Axel Springer Verlag is launching a tourism and watch magazine in Mandarin in Geneva. *Swiss Watch & Luxury Magazine* will be published quarterly with a free circulation of 20,000 copies and is intended primarily to appeal to Chinese tourists.
As the German publisher announced on Monday, the first issue is planned for this fall. The magazine will then be available at Geneva airport, in hotels, restaurants and fashion stores. While editing, sales and distribution will be controlled from Switzerland, translation and layout will be supplied from China, according to Axel Springer. (SDA)
