Motor show offends Ringier
The official magazine for the Geneva International Motor Show will be published by Tamedia for the first time next spring. Ringier says it is «very dismayed» by the decision.
The magazine for the Motor Show, which has a circulation of over one million copies, will be included in all Tamedia regional and Sunday newspapers at the end of February 2017, as the Zurich-based publishing house announced on Thursday.
Tamedia media spokeswoman Nicole Bänninger told the SDA news agency in response to an inquiry. The magazine will be published in German, French and Italian. An English edition will also be available at the Salon itself. A separate "Auto-Channel" will also be launched on the 20 Minuten portals in German-speaking Switzerland, French-speaking Switzerland and Ticino at the end of February.
Tamedia has thus landed a major contract that was previously carried out by its competitor Ringier. Ringier was "very dismayed" by this decision, as media spokesperson Manuela Diethelm told the SDA news agency on Thursday.
Faced with a fait accompli
They were also extremely disconcerted by the way in which the procedure was conducted. Ringier had been presented with a fait accompli with the new tender, without any opportunity to respond to requests or innovations at all. "This does not correspond to our idea of how to deal with a long-standing, reliable partner," the statement continued. The Automobil-Salon and Ringier are linked by decades of cooperation, tradition and collegiality at all levels. It is currently examining how this decision will affect Ringier's presence at the Geneva Motor Show. (SDA)
Logo: Geneva International Motor Show
