Radio Jay becomes Radio Switzerland
The former Radio Jay AG, based in Zurich, is now operating under the name Radio Schweiz AG. In 2007, Radio Jay, along with «Züri Live,» Radio Energy, and Radio Monte Carlo, had applied for a license to broadcast in the greater Zurich area.
Radio Jay AG was established in 2007 under founding president Oliver Flückiger. Alongside Roger Schawinski and Giuseppe Scaglione, Flückiger tried his luck with a radio station in Zurich with "Züri Live", but came up empty-handed. In December 2009, Flückiger, who had been employed by Energy Zurich in the meantime, stepped down as Chairman and left the company. Gregor Loser then took over the chairmanship. Born in St. Gallen, he is Managing Director of IFKI Switzerland, an institute for communication and interaction based in Zurich and Heerbrugg.
Werbewoche asked the current Chairman of the Board of Directors of Radio Schweiz about the reasons for the change of name: "The previous name was focused on earlier projects and their target audiences," says Loser. With the non-licensing of "Züri Live", these no longer applied. The new company name, Radio Schweiz, is now intended to emphasize the broad range of projects and fields of activity geared towards regional language offerings. It is also intended to avoid confusion with previous activities and exponents. According to its own information, the purpose of Radio Schweiz AG is the operation and distribution of radio programs and electronic information and entertainment services. Loser did not want to reveal much more. Radio Schweiz AG will "communicate in due course".
Radio Schweiz AG is a member of the Swiss Private Radio Association. Its new domicile is at Limmatquai 70 in Zurich, at the headquarters of the IFKI.
Werbewoche asked the current Chairman of the Board of Directors of Radio Schweiz about the reasons for the change of name: "The previous name was focused on earlier projects and their target audiences," says Loser. With the non-licensing of "Züri Live", these no longer applied. The new company name, Radio Schweiz, is now intended to emphasize the broad range of projects and fields of activity geared towards regional language offerings. It is also intended to avoid confusion with previous activities and exponents. According to its own information, the purpose of Radio Schweiz AG is the operation and distribution of radio programs and electronic information and entertainment services. Loser did not want to reveal much more. Radio Schweiz AG will "communicate in due course".
Radio Schweiz AG is a member of the Swiss Private Radio Association. Its new domicile is at Limmatquai 70 in Zurich, at the headquarters of the IFKI.
