New British Daily Newspaper Shuts Down After Just Nine Weeks
Just nine weeks after its launch, the British daily newspaper *The New Day* is being shut down. As the Trinity Mirror media group announced on Thursday, the newspaper will publish its final issue on Friday due to poor sales figures.
Although the newspaper had received many positive reviews and had also performed well on Facebook, its paid circulation fell «short of expectations.» The New Day had launched at the end of February (Werbewoche.ch reported). It was the first new daily newspaper to be launched in the United Kingdom in 30 years. The owners of Trinity Mirror, which also publishes the Daily Mirror, hoped to appeal to both men and women with a largely apolitical mix of consumer and lifestyle topics and to win back readers who had stopped buying newspapers. At the end of March, the print edition of the long-established British newspaper The Independent had already been discontinued. Only an online edition remains. Like many other newspapers, the paper had suffered from declining circulation. (SDA)
