"Off" for GDI Impuls

The knowledge magazine for business, society and trade has been published four times a year in German in the DACH region with a circulation of around 7,000 copies. "The last issue will be published at the beginning of December," confirms Alain Egli, Head of Communications at GDI, when asked by Werbewoche.

The reason for this decision is a change in strategy, explains Egli. "The research we conduct at the GDI reaches a wide international audience. We also want to achieve this with our communication. The GDI Impuls is a beautifully produced niche product for a small, still growing readership; we want to reach a wider audience in good time and therefore need to publish digitally in English in future and distribute more content more broadly across all channels."

Regret and understanding

The reactions so far to the "end" of GDI Impuls have been regret, but also understanding, reports Egli. The GDI is not interested in saving printing or other costs, but in providing more people with information about GDI research in the right language. A necessary step into the future.

The previous editor-in-chief of GDI Impuls, Detlef Gürtler - the "megabrain", as Alain Egli says with a laugh - will remain with the GDI. "Gürtler is at home in journalism and research and is not only responsible for the GDI Impuls, but also for studies and other projects," says Egli. "He will continue to do so." There was no fixed editorial team that could be affected by the GDI's change of strategy. GDI researchers and freelancers wrote for the GDI Impuls. (afh)