Erat, Thoma & Herzog becomes E,T&H
Effective July 1, 2007, the Erat, Thoma & Herzog Advertising Agency BSW will adopt a new, shorter name: E,T&H Advertising Agency BSW.
Erat, Thoma & Herzog Werbeagentur BSW has a new, shorter name as of July 1, 2007: E,T&H Werbeagentur BSW. Chairman of the Board of Directors Peter Thoma commented on the decision in a press release as follows: "Two of the three namesakes are no longer with the company. We decided on E,T&H because this name is already familiar: in the labeling of our advertising material, in internal working papers and in verbal communication." The agency has also become "much more agile" in recent years. This development is documented by a more elegant name. The agency has been in existence since 1976 and, according to its own figures, generated gross operating income of CHF 3.9 million with 18 employees in 2006. E,T&H will be showcasing its new image and latest work in the agency magazine Position, which will be published in mid-July, and on its website.
