Circulation increase of 20 minutes is completed

 The increase in the circulation of the commuter newspaper 20 Minuten has been completed. In June, the Zurich media company Tamedia announced that circulation was to be increased (see ). This was completed on September 3, said Tamedia spokesman Christoph Zimmer when asked by Werbewoche. The circulation now stands at 550,000 copies. In order to accommodate this, Tamedia has installed several hundred new distribution boxes and converted existing boxes into so-called double boxes, which offer space for two stacks of newspapers lying one behind the other. Zimmer did not want to confirm that the reason for the increase in circulation was the imminent launch of the free newspaper .ch. Rather, experience with 20 Minutes in French-speaking Switzerland had shown that a larger number of newspapers could be distributed without increasing the return rate, explained Zimmer. Tamedia wants to keep the number of unsubscribed copies as low as possible. Similarly, the number of readers per copy has not fallen in French-speaking Switzerland, although the publishing house distributes a much larger number of newspapers there in relation to the size of the population. Apparently, the company now wants to benefit from the same effect on this side of the language border.