On ice

Pressenetz According to Beat Lauber, Pressenetz inventor and head of NZZ subsidiary Freie Presse Holding, the idea of an article exchange for regional print media, better known as Pressenetz, has little chance of being realized. The revised version envisaged using the SDA distribution network to facilitate access for interested print media. However, any expansion of SDA's range of services would require the approval of the publishers who own the agency. "It is probably impossible to get the publishers on the same page here," estimates Lauber.