Arena does not want to negotiate with Premiere

Premiere has little chance of obtaining a sublicense from Arena, the future holder of the soccer TV rights, to broadcast Bundesliga games.

The pay-TV channel Premiere has bad
chances of obtaining a license from the future owner of the football TV rights Arena.
sub-license for the transmission of Bundesliga matches. The
After losing the television rights, the pay-TV station had
still hoped for. "We are definitely not negotiating with them",
However, Parm Sandhu, Managing Director of
Arena parent company Unity Media, according to the Financial Times
Germany. Unity Media, on the other hand, is in direct negotiations with
Astra and other satellite companies. By the end of February, the prices
for broadcasting the matches.

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