ARD bans surreptitious advertising from its productions
Following the surreptitious advertising scandal that came to light in early summer, ARD is now taking concrete measures.
ARD is taking action following the
now has to take tangible measures in the wake of the surreptitious advertising scandal.
The directors of "Das Erste" have decided to use hidden product
Placement
through corresponding passages in production contracts in the future
must be excluded in principle. Otherwise, producers are threatened with
penalties, as the Frankfurter Allgemeine Zeitung reported on
Mittwoch writes. No direct financial production cost subsidies
ARD wants to do without third parties altogether in future. Furthermore
remains admissible for the German broadcaster the reduced or
free "receipt of means of production", provided that the
journalistic
independence is maintained. Music placements will be available from now on
there will no longer be any. From now on, an observatory will monitor all
combing early evening series for surreptitious advertising and the editorial offices
in the event of suspicious circumstances. However, ARD has not only
measures taken for the future, but also on the results
of the clearing house, which reports the numerous
Surreptitious advertising allegations against the series "Marienhof", "In aller
Friendship" and various "Tatort" episodes. To
were brought to light at the ARD production company Bavaria in the
Between 2002 and 2005, 19 corresponding contracts for a total of 193
placements, including 16 contracts with 117 individual placements
have been implemented. The sums paid range from
The largest item amounts to 208,607 euros. For
This amount is to be paid to the German
insurance industry have placed products in "Marienhof".
now has to take tangible measures in the wake of the surreptitious advertising scandal.
The directors of "Das Erste" have decided to use hidden product
Placement
through corresponding passages in production contracts in the future
must be excluded in principle. Otherwise, producers are threatened with
penalties, as the Frankfurter Allgemeine Zeitung reported on
Mittwoch writes. No direct financial production cost subsidies
ARD wants to do without third parties altogether in future. Furthermore
remains admissible for the German broadcaster the reduced or
free "receipt of means of production", provided that the
journalistic
independence is maintained. Music placements will be available from now on
there will no longer be any. From now on, an observatory will monitor all
combing early evening series for surreptitious advertising and the editorial offices
in the event of suspicious circumstances. However, ARD has not only
measures taken for the future, but also on the results
of the clearing house, which reports the numerous
Surreptitious advertising allegations against the series "Marienhof", "In aller
Friendship" and various "Tatort" episodes. To
were brought to light at the ARD production company Bavaria in the
Between 2002 and 2005, 19 corresponding contracts for a total of 193
placements, including 16 contracts with 117 individual placements
have been implemented. The sums paid range from
The largest item amounts to 208,607 euros. For
This amount is to be paid to the German
insurance industry have placed products in "Marienhof".
