April is a top advertising month
Advertising market Advertising investments in April were 6.2 percent higher than in 2005, and the 2006 advertising year is also developing splendidly.
Advertising market Advertising investments in April were 6.2 percent higher than in 2005. 2006 is also developing splendidly, exceeding the previous year by 2.9 percent. According to Media Focus, these are record figures. In April, cinema advertising performed best with a plus of 20 percent, closely followed by daily newspapers with a plus of 17 percent. Poster advertising increased by 7 percent and TV advertising by 3 percent. Radio suffered the biggest setback at minus 15%, followed by teletext (-8%) and specialist magazines (-3%).
