Apple brings movies to the iPod
Apple is expanding its consumer electronics lineup and is now offering movie downloads via iTunes. In addition, a device called «iTV» is set to be launched in early 2007 that will wirelessly stream movies, music, photos, and other digital content from a PC to a TV.
Apple is expanding its consumer electronics and is now also offering movie downloads via iTunes. In addition, a box called "iTV" is to be launched at the beginning of 2007, which will transfer films, music, photos and other digital content wirelessly from PC to TV.
Apple launched the video business in iTunes just under a year ago - starting with five TV shows. iTunes now offers 220 TV shows from more than 40 channels. Half a million shows are sold every week. Apple is now hoping to repeat this success with feature films.
Apple is launching with Disney productions and is also undercutting the usual price level in the American market of just under 15 dollars per DVD by 2 dollars if the films are pre-ordered. Older films are even available for 10 dollars. However, the downloads are only really worthwhile with a fast Internet connection. Even then, the download still takes half an hour. The service is also due to be launched in Europe next year.
