APG|SGA strengthens key account management with two new employees

APG|SGA is sending out a clear signal of continuity, customer proximity and consulting strength with targeted personnel decisions. With Pascal Giger and Adriano Fernandes, the company has gained two proven specialists for Key Account Management.

Internal reinforcement in the agency team

Pascal Giger joined the KAM agency team as Key Account Manager at the beginning of the year. He moved internally from his previous position as team leader for media planning at APG|SGA. Thanks to his many years of experience in working with agencies, he has in-depth knowledge of planning and consulting processes.

External expertise for direct customers

Adriano Fernandes joined the KAM direct customer team as Key Account Manager on November 1, 2025. The federally certified media manager has worked for many years in various key positions in marketing - from radio to digital, events, cinema and print. Most recently, he worked as Director Business Development & Relationship at Omnicom Media Group and has proven media expertise at senior level.

The two new appointments will report directly to Marcel Baumann, Head of Key Account Management at APG|SGA. He is delighted with the new additions: "With Pascal Giger and Adriano Fernandes, we are gaining two proven specialists with a deep understanding of the market. Their commitment will make a significant contribution to ensuring that we can provide our clients and agencies with even more comprehensive advice and develop effective communication solutions together."

These personnel decisions underline APG|SGA's commitment to continuing to provide advertisers in the outdoor advertising market with competent and experienced contact persons.