APG|SGA with new service for AI-generated poster subjects and digital spots
APG|SGA is the first OOH company in Switzerland to offer its clients an exclusive service for designing advertising materials using generative artificial intelligence (AI), effective immediately.
Customers who book their analog or digital campaign via the self-service tool "APG|SGA easy" can enter their briefing for the creation directly in the booking process. A unique advertising motif is created in the background with the support of the latest AI technologies. Anyone booking via APG|SGA easy can use the new service free of charge.
In 2023, almost 5,000 campaigns with over 3,200 different advertisers were planned and booked via the self-service tool. APG|SGA now offers its customers the option of having subjects for analog and digital out-of-home campaigns created using generative AI in APG|SGA easy. On the one hand, this closes the gap in the customer journey in terms of subject creation. On the other hand, advertisers benefit from the free opportunity to have a flexible and unique advertising medium created.
Subject through to publication
The process is simple: during the booking process, the wishes, requirements and expectations of the advertising subject are recorded using predefined parameters. The advertising material is generated by AI in the background. If desired, advertisers can get in touch with APG|SGA AI specialists to finalize the advertising motif in a further step up to "good for publication".
