APG continues PPI research
As part of the research project Poster Performance Index (PPI), APG is now using an expanded survey.
In 2006, APG will continue the research project
Poster Performance Index PPI continue, in addition to the
SPR baseline study, which it will continue after the exit of Clear Channel
Plakanda operates alone (cf. newsmail of 11.01.2006). The postal test
PPI will be surveyed in a larger sample starting in January 2006: New
400 people in the agglomerations of Bern and Lausanne will become
Memory, brand association, and liking of poster campaigns surveyed.
According to the press release, the aim of the extended survey type is, on the one hand
more comprehensive industry evaluations and, on the other hand, the possibility,
to be able to combine statements for gender and age groups. For
next year, the further expansion of the database will be envisaged.
which currently comprises around 450 campaign entries.
The PPI test report 1997 to
2005, which can be requested free of charge at
http://www.apg.ch/publikationen or phone +41 52 208 94 21.
Poster Performance Index PPI continue, in addition to the
SPR baseline study, which it will continue after the exit of Clear Channel
Plakanda operates alone (cf. newsmail of 11.01.2006). The postal test
PPI will be surveyed in a larger sample starting in January 2006: New
400 people in the agglomerations of Bern and Lausanne will become
Memory, brand association, and liking of poster campaigns surveyed.
According to the press release, the aim of the extended survey type is, on the one hand
more comprehensive industry evaluations and, on the other hand, the possibility,
to be able to combine statements for gender and age groups. For
next year, the further expansion of the database will be envisaged.
which currently comprises around 450 campaign entries.
The PPI test report 1997 to
2005, which can be requested free of charge at
http://www.apg.ch/publikationen or phone +41 52 208 94 21.
