APG publishes news on billboards

Allgemeine Plakat Gesellschaft APG published a PDF newsletter on Thursday. It provides information on new poster sites and the latest developments in poster site procurement. The newsletter also shows a selection of new APG locations, organized by target areas and featuring numerous photos. Customers, advertising and media agencies would receive important information on new poster concession contracts, overall poster concepts and background reports. This also includes the new basic research Swiss Poster Research Plus SPR+. In future, this will provide the data needed to determine the advertising performance value - calculated from the number of poster contacts and reach - for each individual location. APG intends to use this data to improve the advertising impact of its advertising space in a targeted manner. The newsletter is available at www.apg.ch/publikationen
available as a PDF file. You can subscribe to the regular news on billboards at .