APG announces innovations for 2008
The outdoor advertising company APG has announced several changes for the first half of 2008. The new poster market research study, SPR+, introduces the first adjustments to the network design and a new target area category: APGMobility areas.
Out-of-home advertiser APG has announced a number of innovations for the first half of 2008. As previously announced, the new F24 large format will be introduced. By the end of the year, almost 500 of the current 850 or so large formats will be converted to F24 and new sites will also be developed. In a first stage, around 800 to 1,000 locations are planned by January 1, 2008, according to APG. Pricing for the 2008 offer was based for the last time on the previous Poster Study Switzerland. The prices of the F12 and F200 poster formats will increase by an average of 2.5 percent. The out-of-home advertiser cites the steadily rising cost level in the Swiss out-of-home advertising market as the reason for this. In addition, findings from the new SPR+ basic poster research have already been implemented. The network offering has been slightly reduced in favor of an expanded single space contingent, according to the statement.
In the APG Poster Performance Index PPI service tool, which measures the qualitative advertising impact of individual campaigns, the SPR+ values are also shown for the first time alongside the previous performance values. In addition - based on the SPR+ findings - a new target area category was created with the so-called APG Mobility areas: geographically connected agglomeration communities that exhibit intensive, homogeneous mobility behavior among the population. A mobility area begins immediately adjacent to a core city and extends into the settlement areas of the relevant catchment area. It is characterized by strong commuter flows with mixed traffic.
All the new features and key points are summarized in the Poster News 2008-1 overview, which can be downloaded as a pdf file from Apg.ch/publications. The updated edition of the APG Billboards: Destinations, Offers and Prices 2008-1 pocket booklet is also available immediately as a pdf file or printed version.
In the APG Poster Performance Index PPI service tool, which measures the qualitative advertising impact of individual campaigns, the SPR+ values are also shown for the first time alongside the previous performance values. In addition - based on the SPR+ findings - a new target area category was created with the so-called APG Mobility areas: geographically connected agglomeration communities that exhibit intensive, homogeneous mobility behavior among the population. A mobility area begins immediately adjacent to a core city and extends into the settlement areas of the relevant catchment area. It is characterized by strong commuter flows with mixed traffic.
All the new features and key points are summarized in the Poster News 2008-1 overview, which can be downloaded as a pdf file from Apg.ch/publications. The updated edition of the APG Billboards: Destinations, Offers and Prices 2008-1 pocket booklet is also available immediately as a pdf file or printed version.
